Nmblr Beacon Step 2: Winning Aspiration
Purpose of this step: To define, from the customer’s perspective, what success truly looks like - articulating the unique value you aim to deliver better than competitors. This step ensures that your strategy is anchored in stakeholder priorities, not internal goals or generic ambitions.
Instructions
- Everyone is invited to contribute in two ways:
- Upload images that visually represent what winning looks like for your key stakeholders.
- Add post-it notes summarising, in words, what success means from key stakeholder’s viewpoint.
- Success needs to be defined through the lens of your key stakeholders, focusing on the value you can uniquely create and deliver.
- Contributions should be specific for the disease state and inspired by the insights from Step 1, rather than generic ideas.
- The thumbs-up feature can be used to signal support for others’ ideas or images.
- Similar themes and contributions should be grouped together.
- Contributors to explain their contribution, with others reflecting on it, with a view to building on it or refining it.
- Every participant should be given the opportunity to be heard.
- As discussion progresses, the lead or facilitator should capture the evolving consensus on a new post-it note.
- Continue refining this summary until the team agrees it accurately captures the winning aspiration.
- Finalise the winning aspiration by capturing the agreed version in the designated area.