Nmblr Scout Step 1: Competitive Set
Purpose of this step: We’re agreeing the *right* competitors to focus on—so we don’t waste time analysing the wrong set.
Facilitate it
- Invite the team to brainstorm the list
- Suggest competitors under three buckets: current standard of care, alternative treatments, and future threats.
- For each competitor, use the post-it note collaboration model to quickly capture why they matter (1–2 lines). Keep it evidence-led.
- Align and finalize
- Signal enthusiasm for inclusion using the ‘thumbs up’ and use the discussion modal to resolve disagreements.
- Decision-makers: finalize the competitive set once the rationale is clear.
Assessment checklist
- Do we have today’s reality (SoC + alternatives) and tomorrow’s risk (future threats) covered?
- Are we clear why each competitor is in (or out)?
Supporting evidence
- If a competitor is debated, capture the evidence and logic behind inclusion/exclusion—don’t rely on opinion.
Housekeeping rule
- Update the relevant competitors over time. No need to delete. Archive them to preserve the data.