Nmblr Convince Step 3: Humanistic or Institutional Value

Purpose of this step

To show how the product improves quality of life and/or health system functioning beyond clinical outcomes. Highlight the impact on patients’ daily lives, caregivers and institutions—such as workflow, resource use and support for policy or service objectives.

Define the humanistic or institutional value your asset delivers through its clinical value:

• Core value message: Treatment reduces the lived burden of disease and simplifies care delivery.
• Supporting messages: May include PROs (fatigue, function, symptoms); adherence/persistence; convenience (route, dosing, monitoring); workflow fit; HCP experience; equity/access enablers.