Nmblr Focus Step 3: Set Clear Near-Term Goals (12-18 months)
Purpose of this step: This step exists to make the strategy tangible and fundable. It translates each imperative into a small number of externally visible outcomes that must be achieved in the next 12–18 months — the kind of progress that increases the chances of getting therapies to the right patients, in the right way, at the right time.
Facilitator guidance
- For each strategic imperative, create choice by inviting the team to brainstorm the most important near-term outcomes.
- Keep the goals framed as outcomes, not activities: changes in individuals, systems, policies, institutions, relationships, awareness, capabilities, attitudes, or behaviours.
- Encourage the team to use the drivers and barriers as stimulus — your goals should clearly connect back to the conditions of success.
- Encourage debate and discussion and then get the team to align around the choice: decide which goals you are committing to (and therefore budgeting for).
- Keep the set tight. Focus improves when goals are few and meaningful.
A useful question for the team to end this step: If we achieved only two outcomes in the next 12–18 months, which two would most change the trajectory for patients?