Nmblr Beacon Step 4: Winning Focus
Purpose of this step: To reframe the strategic problem into a clear, outcome-focused 'How might we…' question that articulates the high-level result your customers will value. This step defines your strategic intent and guides all decision-making - it prevents you from jumping prematurely to solutions. The ‘how might we’ question is intended to encourage the creation of choice before making decisions.
Instructions
- Refer to the finalised strategic problem - this provides the context for the winning focus.
- Flip the problem into a 'How might we…' question, ensuring it is focused on the desired outcome, not the problem itself.
- Do not propose solutions at this stage; focus on the outcome (s) that will be most valued by your key stakeholders.
- Encourage discussion and refinement of the 'How might we…' question until it captures the strategic intent.
- Finalise the winning focus in the designated area.
Additional Guidance
- At each step, review outputs from previous steps to ensure alignment and continuity.
- The winning aspiration and winning focus should guide all subsequent decisions and actions.
This structured approach ensures your strategy is customer-centric, specific, and actionable, maximising your chances of achieving your winning aspiration.